BoConcept, Carl Hansen & Søn, and HAY Selected as Interior Partners

The Nordic Pavilion is pleased to announce the appointment of three leading Danish design brands — BoConcept, Carl Hansen & Søn, and HAY — as its partners for the pavilion’s interior design. With the collaboration of these brands, we will create a space that reflects the beauty and sustainability of Nordic living.

The Nordic Pavilion, under the concept “Nordic Circle — With the Nordics Towards a Better Tomorrow,” will showcase the pioneering efforts of the five Nordic countries in the fields of technology, innovation, and sustainability, leading the world toward a brighter future. The pavilion will also focus on the shared Nordic values of "connection between nature and people, and among people themselves," offering visitors a chance to experience the serene, earth-friendly Nordic lifestyle. Each of the three partner brands will bring their unique design philosophies and craftsmanship to enhance the sophisticated atmosphere of the pavilion, delivering a truly special experience to all visitors.

● BoConcept:
BoConcept, in collaboration with the Danish architectural group "BIG" (Bjarke Ingels Group), will present the "Nawabari" collection, inspired by the Japanese art of knot-tying. The collection will be featured in the exhibition area, creating a space that fosters human connection and communication.

● Carl Hansen & Søn:
Carl Hansen & Søn, a brand synonymous with Danish craftsmanship, will offer iconic furniture pieces and timeless beauty in the outdoor terrace café space.

● HAY:
HAY, known for its minimalistic and playful design, will provide outdoor furniture that warmly welcomes visitors and builds anticipation for the experience inside the pavilion.