The LEGO Group
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.
The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”.
Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 120 countries worldwide.
At the LEGO Group, we believe in the power of play to shape a brighter, more creative future, and the EXPO offers a unique platform to foster innovation, sustainability, and global collaboration. Supporting the Nordic Pavilion at EXPO 2025 underscores our commitment to these principles and our dedication to support a future where learning through play helps build resilient, imaginative societies.