Marimekko and VIBAe Announced as Official Uniform Partners

The Nordic Pavilion proudly announces its partnership with Marimekko and VIBAe as the official uniform providers. Designed by iconic Nordic brands, the uniforms embody the essence of functionality, form, beauty, and sustainability—the core principles of Nordic design.

Under the concept of "Nordic Circle," the Nordic Pavilion at EXPO 2025 Osaka, Kansai, will showcase the Nordic countries’ leadership in technology, innovation, and sustainability. It will also highlight the shared Nordic values of connecting people with nature and fostering human relationships, offering visitors an immersive experience of the harmonious and sustainable Nordic lifestyle.

The two partner brands will integrate their unique design philosophies to create functional, comfortable, and visually striking uniforms that reflect Nordic identity. From tops to footwear, these uniforms will represent the face of the pavilion’s staff, providing a warm and friendly Nordic welcome to all visitors.

Official Uniform Partners:

● Marimekko : Known for its bold patterns and vibrant colors, Marimekko will design the tops, creating an eye-catching and inviting uniform that embodies Nordic warmth and creativity.

● VIBAe : The Finnish footwear brand VIBAe will supply ergonomically designed, eco-conscious shoes, reflecting its commitment to sustainability and comfort.